Conveying information in entertaining ways

Advertising - ideally, it is an entertaining way for a supplier to communicate information to his or her target group. When designing seasonal campaigns or advertorials (editorial advertisements) for magazines, my objective is to find appealing ways to help products attract the attention of potential buyers. Thanks to the relatively large amount of copy they contain, advertorials, in particular, offer an opportunity to do justice to products that require extensive explanations, and to inform the target group comprehensively and appropriately.